Marketing Objective of The Chula Vista Directory
The Chula Vista Business Directory is an upscale, full color, convenient to use annual publication of great local businesses. 60,000 booklets will be distributed directly to the best residential and professional areas of the East and West areas of Chula Vista in the Winter of 2009 and New Year of 2010.
Based on the success of the 4 annual editions of The Chula Vista EAST Business Directory, this publication has expanded to cover a much greater area that empowers businesses to not only reach nearby consumers, but to reach potential customers just outside the immediate vicinity.
One of the major benefits of this publication is that no more than two businesses of each category is advertised with the exception of Food and Dining (Example - No More Than 2 Plumbers). Consumers find their area of interest quickly and each advertiser is ensured greater promotion because of lessened competition.
The directory is durable, stores easily and is an excellent quality publication that advertises the client repeatedly in an outstanding fashion during the course of the year.
With the vital addition of www.TheChulaVistaDirectory.com,these strategically combined mediums will enable the advertiser the opportunity to powerfully expose and develop their business reach to potential consumers through the end of 2010.
